Privacy Policy
Last Updated: November 10, 2026
Overview
Welcome to House of Fresh ATL!
House of Fresh ATL operates this online store and website, including all related information, content, features, tools, products, and services (collectively, the "Services").
Our store is powered by Shopify, which enables us to provide our customers with a secure and convenient online shopping experience.
This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website, create an account, make a purchase, subscribe to marketing communications, or otherwise interact with our Services.
If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will control.
By accessing or using our Services, you acknowledge that you have read this Privacy Policy.
1. Personal Information We Collect
Depending on how you interact with House of Fresh ATL, we may collect the following categories of personal information:
Contact Information
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Full name
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Email address
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Phone number
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Billing and shipping addresses
Payment and Transaction Information
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Payment method and payment confirmation
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Order history and transaction details
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Items purchased, returned, or exchanged
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Billing information
Payments are processed through Shopify and authorized payment service providers. We do not require customers to provide complete payment card details directly through email or customer service communications.
Account Information
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Account login credentials
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Customer preferences
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Account settings
Device and Usage Information
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IP address
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Browser and device information
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Website activity and browsing behavior
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Shopping cart activity
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Cookies and similar tracking technologies
Customer Communications
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Customer service inquiries
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Product reviews and feedback
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Email marketing preferences
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Communications with our support team
We collect and process personal information only as permitted by applicable law.
2. How We Collect Personal Information
We may collect personal information through several sources:
Directly from You: When you make a purchase, create an account, sign up for emails, contact customer support, or otherwise interact with our website.
Automatically: Through cookies, website analytics, and similar technologies when you browse or interact with our store.
Service Providers: Through Shopify, payment processors, shipping carriers, fulfillment providers, and other businesses that help us operate our store.
Business and Marketing Partners: When permitted by applicable law, we may receive information from marketing platforms or other third-party services used to support our business.
3. How We Use Your Personal Information
We may use personal information for the following purposes:
Order Processing and Fulfillment
We use your information to:
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Process purchases and payments
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Produce and fulfill merchandise orders
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Arrange domestic and international shipping
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Provide order confirmations and tracking details
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Process returns, exchanges, and refunds
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Communicate with you about your purchases
Customer Service
We use your information to respond to questions, resolve order-related issues, and provide customer support.
Marketing and Promotions
With appropriate consent or another lawful basis, we may use your information to:
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Send newsletters and promotional emails
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Announce product launches and exclusive merchandise releases
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Share House of Fresh ATL news and updates
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Provide personalized product recommendations
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Deliver relevant advertising
We use email marketing services, including Klaviyo, to manage subscriber lists and marketing communications.
You can unsubscribe from promotional emails at any time by clicking the unsubscribe link included in our marketing messages.
Unsubscribing from marketing emails does not prevent us from sending necessary transactional communications regarding your orders.
Website Improvement
We may use website analytics and customer activity information to improve website functionality, customer experience, product offerings, and marketing performance.
Security and Fraud Prevention
We may process personal information to detect fraudulent transactions, protect customer accounts, investigate suspicious activity, and maintain website security.
Legal Compliance
We may use or disclose information when necessary to comply with applicable laws, regulations, legal proceedings, or lawful government requests.
4. How We Share Personal Information
House of Fresh ATL may share personal information with trusted service providers when necessary to operate our business.
These providers may include:
Shopify: Our ecommerce platform, which supports website hosting, checkout, payments, and store operations.
Milkyway Brands: Our apparel manufacturing and fulfillment partner, which may receive information necessary to produce, package, and fulfill customer orders.
Klaviyo: Our email marketing platform, which helps us manage subscriptions, email campaigns, and customer communications.
Payment Processors: Authorized providers that securely process payments and transactions.
Shipping Carriers: Delivery providers that require customer shipping information to transport and deliver orders.
Analytics and Advertising Partners: Services that help us understand website performance and deliver advertising, subject to applicable privacy laws and customer choices.
Legal Authorities: When disclosure is required by law or reasonably necessary to protect our legal rights.
We may also disclose information in connection with a business merger, acquisition, restructuring, or similar transaction, subject to applicable law.
Milkyway Brands is a manufacturing and fulfillment partner and is not the business operating the House of Fresh ATL online store.
5. Relationship With Shopify
Our online store is hosted by Shopify.
Shopify collects and processes certain personal information relating to your access to and use of our Services to provide, operate, secure, and improve its platform.
Information submitted through our website may be processed by Shopify and authorized third-party service providers located in countries other than your country of residence.
Shopify may also process information through certain enhanced features that use data from interactions with our store and other Shopify merchants.
In these circumstances, Shopify may act as an independent controller of certain personal information and may be responsible for responding to requests concerning its own processing activities.
To learn more, visit:
Shopify Consumer Privacy Policy
6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to support website functionality, improve shopping experiences, and analyze performance.
These technologies may be used to:
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Remember your shopping cart and preferences
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Maintain account sessions
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Analyze website traffic
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Measure advertising effectiveness
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Support personalized content and marketing
Depending on your location, you may have the right to reject certain nonessential cookies or opt out of targeted advertising.
Where required by law, we will request consent before using nonessential tracking technologies.
You may also manage certain cookie preferences through your browser settings or privacy controls available on our website.
7. Email Marketing and Communication Preferences
Customers may choose to subscribe to House of Fresh ATL marketing communications through our website or other authorized signup methods.
We use Klaviyo to manage email subscriptions, promotional campaigns, and marketing preferences.
We maintain customer purchase records separately from marketing subscription preferences where appropriate.
You may unsubscribe from marketing communications at any time using the unsubscribe link provided in our emails.
We may continue sending transactional emails necessary to fulfill purchases, provide shipping notifications, or respond to customer service requests.
8. International Customers and Data Transfers
House of Fresh ATL serves customers within the United States and select international destinations.
Your personal information may be transferred, stored, or processed in countries outside your country of residence, including the United States.
Where required by applicable law, we use appropriate safeguards for international data transfers, including recognized contractual protections or other lawful transfer mechanisms.
If personal information is transferred from the European Economic Area or United Kingdom, applicable transfer requirements will be observed.
9. Data Security
We take reasonable administrative, technical, and organizational measures to protect customer information against unauthorized access, misuse, loss, or disclosure.
Our ecommerce platform uses security technologies designed to protect online transactions and customer information.
However, no internet transmission or electronic storage system can guarantee complete security.
We encourage customers to protect their account credentials and avoid sending sensitive payment information through unsecured communication methods.
10. Data Retention
We retain personal information for as long as reasonably necessary to:
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Fulfill orders and provide customer support
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Maintain customer accounts
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Comply with tax, accounting, and legal obligations
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Resolve disputes
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Prevent fraud
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Maintain records of marketing consent and preferences
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Enforce applicable agreements
Retention periods may vary depending on the nature of the information and applicable legal requirements.
When information is no longer required, we will delete, anonymize, or otherwise securely dispose of it as appropriate.
11. Your Privacy Rights
Depending on your location and applicable law, you may have certain rights concerning your personal information.
These may include:
Right to Access: Request information about the personal data we maintain about you.
Right to Correction: Request correction of inaccurate or incomplete personal information.
Right to Deletion: Request deletion of personal information, subject to applicable legal exceptions.
Right to Data Portability: Request a copy of certain personal information in a portable format.
Right to Opt Out: Opt out of certain uses or disclosures of personal information for targeted advertising, sale, or sharing, where applicable.
Right to Withdraw Consent: Withdraw consent for certain processing activities when consent is the applicable legal basis.
Right to Appeal: Appeal certain decisions regarding privacy requests where permitted by law.
To exercise these rights, please contact us at:
We may need to verify your identity before completing certain requests.
We will respond within the timeframes required by applicable law and will not discriminate against you for exercising your privacy rights.
Where applicable, requests may also be submitted through authorized representatives.
12. Children's Privacy
Our Services are not intended for children under the age of majority in their jurisdiction.
We do not knowingly collect personal information from children without appropriate authorization.
If you believe a child has provided personal information to us, please contact support@milkywaybrands.com so we can review the matter and take appropriate action.
We do not knowingly sell or share personal information of individuals under 16 years of age as those terms are defined by applicable privacy laws.
13. Third-Party Websites and Links
Our website may contain links to third-party websites, social media platforms, and other online services.
These websites operate independently and may have their own privacy policies and terms.
House of Fresh ATL is not responsible for the privacy practices, content, or security of third-party websites outside our control.
We encourage customers to review the privacy policies of any third-party services they access.
14. Complaints and Privacy Requests
If you have concerns about how your personal information is collected, processed, or disclosed, please contact us.
Email: support@milkywaybrands.com
Depending on your location, you may also have the right to submit a complaint to your local data protection authority or appeal certain decisions concerning privacy requests.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or services.
When changes occur, we will update the "Last Updated" date at the top of this page.
Where required by applicable law, we will provide additional notice of material changes.
We encourage customers to review this policy periodically.
16. Contact Information
For questions about this Privacy Policy, personal information, or your privacy rights, please contact:
House of Fresh ATL
Email: support@milkywaybrands.com
Business Address:
1650 Marietta Blvd NW, A15
Atlanta, GA 30318
United States
Authorized Merchandise Return Address:
3087 N California St
Burbank, CA 91504
United States
Please contact customer support before sending merchandise to the return address.
For information about returns, exchanges, and refunds, please review our Return & Refund Policy.